By Nisan Team  ·  Updated June 2026  ·  6 min read

Nisan Cable TV & Internet: 30+ Years Serving Bilimora — Our Story

Most businesses that talk about longevity do so with numbers. We have been operating for over 30 years. We have more than 2,000 active customers. These figures matter. But the story behind them is what we want to share here — because it explains something about why a local cable TV and internet company from Bilimora has survived, grown, and continued to serve the same community when national operators have come and gone.

Where It Started: Bilimora, 1993

In 1993, cable television was something people were just beginning to understand as a possibility in smaller Indian cities. The big metros had cable connections, and households could suddenly watch a dozen channels instead of just Doordarshan. The idea was exciting. But for a city like Bilimora — a trading town in South Gujarat, known for its railway junction, its textile history, and its tight-knit community — cable television meant someone local had to actually lay the wires.

That someone was the family behind Nisan. Starting with a small distribution network in Bilimora West, we began routing cable to households in the area and providing the channels that families actually wanted to watch. At a time when national operators had no interest in a city the size of Bilimora, we did — because this was our home.

Building the Network Street by Street

There was nothing glamorous about the early work. It meant physically running cable along streets, negotiating with building owners, setting up distribution equipment, and being available when something went wrong — which in those early days happened regularly. The technical infrastructure was less reliable than it is today, and fixing it required genuine problem-solving, not just following a support script.

What that period built, though, was a deep knowledge of Bilimora's physical layout, its housing patterns, its seasonal challenges. When the monsoon hit and cables were stressed by water ingress, we learned exactly which junctions were vulnerable. When a particular street had a signal quality issue, we knew why. That institutional knowledge — built over years of actually operating infrastructure in this specific city — is something no national operator can replicate by sending a technician in from Surat or Baroda.

Expanding to Internet: The FTTH Journey

Cable television was the foundation, but as Bilimora's households and businesses began needing broadband internet, Nisan expanded. The shift to FTTH (Fiber to the Home) was a significant infrastructure investment — laying fibre optic cable through the same streets where coaxial cable had gone before, and building a network capable of delivering speeds from 50 Mbps to 400 Mbps to residential and commercial customers.

Today, our fiber internet plans start at ₹4,999 per year for 50 Mbps — an annual pricing model that reflects how we have always approached things: be straightforward about costs, do not make customers renew every month, give them stability. The 400 Mbps plan at ₹11,499 per year serves households with multiple devices, home offices, and streaming needs that simply did not exist when we started in 1993.

Why We Survived When Others Did Not

Over 30 years, Bilimora has seen national cable and internet operators enter the market with aggressive pricing and marketing, and then quietly exit or reduce their service levels. This is a pattern across small and mid-sized Indian cities. A national operator enters, wins customers with a launch offer, then struggles with the economics of maintaining hyperlocal infrastructure in a city that is not a priority for their national network operations team.

Nisan survived — and grew — for the opposite reason. We had no choice but to maintain local infrastructure, because this is all we do. We do not have 200 cities to manage. We have Bilimora. When a cable fault happens on a street in Bilimora West at 7 PM on a weekday, our technician is there the same evening because he lives nearby and because that customer is one of our 2,000 — not one of two million. The accountability is personal in a way that a national operator's model structurally cannot be.

2,000+ Customers and the Relationships Behind That Number

We know that 2,000 is not a large number by national ISP standards. Jio has millions of subscribers. Tata Play has millions of DTH customers. But in Bilimora, 2,000+ active households is a meaningful portion of the residential base. It means that on most streets in the coverage area, several of your neighbours are Nisan customers. It means that the families we connected in the early 2000s are still with us — some of them now on their second generation of household members, children who grew up watching ETV Gujarati through Nisan cable and who now pay their own internet bills through the same service.

Those long-term relationships are what the numbers represent. Customers stay with Nisan not because there is no other option, but because the service has been reliable, the pricing has been fair, and the support has been genuinely local. Read what our customers say about Nisan in their own words.

Local Employment in Bilimora

A local business that has been operating for over 30 years is also a local employer. The Nisan team — from technicians to support staff — are Bilimora residents. The salary earned by our technicians gets spent in Bilimora's local economy. This is something that, rightly, is less visible than a channel count or a price comparison table, but it matters to us as a company and to the community we have grown up in.

What 2026 Looks Like for Us

We are not nostalgic about 1993. The technology has changed completely, and we have changed with it. Fiber optic infrastructure is more capable than anything we could have imagined when we started. The number of devices a single household connects to the internet has gone from zero to sometimes ten or fifteen. Video streaming, online work, JEE coaching, WhatsApp video calls with family abroad — these are needs that require a genuinely capable network, and we have built one.

What has not changed is the fundamental approach: be local, be available, be honest about pricing, and fix things quickly when they break. That is the same business we have been running since 1993, just with considerably better fibre and faster speeds.

If you are looking for an internet or cable TV connection in Bilimora, you can read about our 8 reasons why 2,000+ Bilimora families trust Nisan, or simply call us and ask.

Frequently Asked Questions

Is Nisan a local Bilimora company or a franchise of a national brand?

Nisan is an independently run, locally owned cable TV and internet provider based in Bilimora. We are not a franchise or sub-dealer of any national brand. We have operated as our own company since 1993 and continue to be run locally.

What areas does Nisan cover?

Nisan's primary coverage area is Bilimora West Zone (W Zone). To confirm whether your specific address is within coverage, call 98251 52400 or send a WhatsApp message with your address and we will confirm immediately.

How long has Nisan been providing internet (not just cable TV)?

Nisan began with cable television in 1993 and expanded into broadband internet as the technology became available. We now provide FTTH fiber internet with speeds from 50 Mbps to 400 Mbps, operating our own fiber infrastructure in Bilimora.

Frequently Asked Questions